Date of Birth

1984.06

Professional Title

Associate Professor

E-mail

youxuels@163.com

Research Fields

Study on Consumer Behavior and   Marketing Policy

Personal Profile

Wang   Erpeng has presided over projects supported by the Young Scientists Fund of   the National Natural Science Foundation of China and the Humanities and   Social Sciences Foundation of the Ministry of Education, etc. He has   published papers in Food Policy, the top international journal of agricultural   economics, and SCI Q1 journals such as Journal of Integrative Agriculture,   Food Security, etc., as well as China’s authoritative journals like Reform,   Journal of Agrotechnical Economics and other SCI journals.

He   serves as a reviewer of international authoritative SSCI/SCI journals Food   Policy, Agribusiness, IFAMR, China Agricultural Economic   Review, and Journal of British Food. He is a member of the Special   Committee on Food Economics of the Chinese Association of Agricultural   Economics.

Representative Research Projects / Works / Papers

1. Wang   E, Liu Z, Gao Z, et al. Consumer preferences for agricultural product brands   in an E‐commerce environment[J]. Agribusiness,   2022.https://doi.org/10.1002/agr.21732

2. Wang   E, Gao Z. The Impact of COVID-19 on Food Stockpiling Behavior over Time in   China[J]. Foods, 2021, 10(12): 3076.

3. Wang   E, Gao Z, Chen X. Chinese consumer preference for processed food quality   attributes and the impact of trust in information sources[J]. British Food   Journal, 2021.

4. Qin   W, Wang E, Ni Z. Chinese consumers’ willingness to get a COVID-19 vaccine and   willingness to pay for it[J]. Plos one, 2021, 16(5): e0250112.

5. WANG   E, Ning A N, GENG X, et al. Consumers’ willingness to pay for ethical   consumption initiatives on e-commerce platforms[J]. Journal of Integrative   Agriculture, 2021, 20(4): 1012-1020.

6. Wang,   E., An, N., Gao, Z., Kiprop, E., &Geng, X. (2020). Consumer food   stockpiling behavior and willingness to pay for food reserves in COVID-19. Food   Security, 12(4), 739-747.

7. Wang,   E., Gao, Z., Heng, Y., & Shi, L. (2019). Chinese consumers’ preferences   for food quality test/measurement indicators and cues of milk powder: A case   of Zhengzhou, China. Foodpolicy, 89.

8. WANG E, Gao Z, Heng Y. Improve access to the EU market by   identifying French consumer preference for fresh fruit from China[J]. Journal   of Integrative Agriculture, 2018, 17(6): 1463-1474.